a challenge for every business person, and quite possibly every church

Seth Godin was recently talking on Dave Ramsey's show and gave this interesting insight regarding the risks it takes to be successful (and how risky it actually may not be). His book "Tribes: We Need You To Lead Us" explores this, but here's a transcript from a piece ofthe interview I was most intrigued by.
So here's what happens - choices went up, options went up, noise went up. But you know what went down? How much it costs. That the amount of money it costs have a successful blog online? Five dollars a month. The amount of money cost at 10,000 people following you on Twitter? Zero.

So since it costs nothing to be part of the conversation, you can afford to fail a lot because failure doesn't mean renting a place and having it empty. Failure means you're invested a week a month a year and no one "followed" you. But at least you went out there and gave it the shot at... and the shot at leading.

If we look at the history of organized religion we find that there were periods of time when dozens of religions were started a shorter period of time. There's a reason for that. Because when the world shifts - when changes occur - fissures open up. And inside those things new things grow.

And what's happening on the Internet now is this huge fissure. It means that somebody in Singapore can build a blog and have a million people read it in a month. That was impossible five years ago. It'll probably be impossible five years from now.

But in this moment there's the opportunity. If you really believe in something, if you really want to see a change in the world, this is your moment not to whine about it but to stand up and lead. Because people are just willing to follow you.
It would seem that there is a challenge in there for every business person, and quite possibly every church. What if we stopped worrying about "marketing" and simply believed in what we believed in... "out loud?" And as we found others who felt the same, we got them together and let something authentic happen - instead of something so forced and formal?

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