rethinking our mission statements and values

Richard Branson is nothing short of a Type-B conundrum in the world of Type-A leadership gurus. I'm working through his book "The Virgin Way" right now. This quote caught my eye:
"Before anyone tries to come up with a mission statement... there is the little matter of actually considering your company's commitment and ability to live up to it. If neither of these conditions is present then there's no point in trying to 'put lipstick on the pig' by means of a fanciful, pie-in-the-sky mission statement."

What values in your life do you swear you hold to...

but your commitment and ability to follow through on them don't seem to be growing into those values?

If anyone says, “I love God,” and hates his brother, he is a liar; for he who does not love his brother whom he has seen cannot love God whom he has not seen.(1 John 4:20)

If anyone thinks he is religious and does not bridle his tongue but deceives his heart, this person's religion is worthless. (James 1:26)

What good is it, my brothers, if someone says he has faith but does not have works? Can that faith save him? If a brother or sister is poorly clothed and lacking in daily food, and one of you says to them, “Go in peace, be warmed and filled,” without giving them the things needed for the body, what good is that? So also faith by itself, if it does not have works, is dead. But someone will say, “You have faith and I have works.” Show me your faith apart from your works, and I will show you my faith by my works. (James 2:14-18)

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